Texoma Destinations

PREMISE

Texoma Destinations wants to attract visitors to their five properties by showing off all there is to do including relaxing in cabins, water sports, cruises, dining and more.

INSIGHT

Texoma Destinations is a company that operates on Lake Texoma on the Oklahoma/Texas border. They wants to encourage potential customers to visit and stay during their off-times which is weekdays and the colder seasons.

PROJECT CHALLENGES

With the rise of working away from the office, it was an obvious choice to want to steer the campaign toward inviting guests to come during the week and work out of the cabins. With our encouragement, the client ultimately decided it was best to push forward with two key points: the large number of options and the lake's proximity to larger cities such as Dallas and Oklahoma City.

CONCEPT

There's a place to unwind and get away from it all with cozy cabins for "glamping," water sports for kids, romantic views for couples and it's only a short drive from where you are now. Texoma Destinations offers the most choices when it comes to this close-by destination and this campaign highlights it all. Texoma Destinations offers the most choices, the most possibilities, the most Texoma has to offer.