Lead brand-wide visual creation for a historic burger restaurant with 90+ locations.
Direct and design a cohesive, contemporary company-wide rebranding.
Direct and design diverse materials such as LTO campaigns, packaging, emails, social media posts, menus, flyers, billboards, web banners, websites, apps, and more.
Partner with notable brands like Nathan’s Hot Dogs, Grippo’s, Coca-Cola, Disabled American Veterans: DAV, Fox & Friends, Anne Burrell, and more.
Stay updated on industry trends while maintaining brand consistency.
Contribute to growth by reshaping the company’s visual identity across all design aspects.
Successfully adapts to dynamic LTO campaigns, demonstrating flexibility and attention to detail.
Collaborate with VP and Director of Marketing to align designs with strategies and review industry trends.
Ensure consistent visual identity across all media, including print, digital, social, web, outdoor, promotional, and signage.
Utilize experience, intuition, and effective communication to manage multiple projects concurrently while ensuring timely deliveries.
Create measurable success through higher social media engagements, increased click-through rates, franchise growth, and elevated LTO sales.
FRISCH'S BIG BOY
ART DIRECTOR // DESIGNER
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