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Kylito's Salsa

Social Campaign

PREMISE

In the saturated CPG market of salsas, Kylito’s Salsa wants to show how they stand out for their flavor and variety.


INSIGHT

Kylito’s Salsa is recognized by the mascot on the bottle. The goal of this campaign is to increase name recognition while highlighting the freshness and flavor of the salsa. The Little Man on the Label. The Big Taste in Every Jar.


PROJECT CHALLENGES

The owner of the company created the logo with a unique handmade look paired with a distinct font. One of the main challenges for this project was making sure the creative could live within the same design space as the logo.


CONCEPT

Kylito’s Salsa tastes so fresh that people will serve it and pretend that it’s their own homemade salsa. This concept calls attention to this premise with anonymous confessions.

Power in Numbers

30

Programs

50

Locations

200

Volunteers

Project Gallery

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