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Cinemark Art Direction
PREMISE
With the roll-out of a new frozen beverage flavor, Cinemark wants to use a digital menu board to entice summer movie-goers to quench their thirst.
INSIGHT
Key elements for this project included two different shots of the beverage as well as bright colors and lemon iconography.
PROJECT CHALLENGES
The main challenge for this project was adhering to Cinemark’s (freshly rebranded) brand standards while making the design stand out. It took a few iterations to make sure ICEE, Minute Maid, and Cinemark were all happy with their brand representation but the end result was a bright, eye-catching digital menu board.
CONCEPT
Using bright colors and a striking lemon icon, the flavor and appeal is immediately apparent for this animated menu board. Showing both product shots and a bold CTA were important to convert potential customers.
VIDEO AND STORYBOARD
ACCOMPANYING CAMPAIGN- Email Banner, Social Story, Social Post, In-store Signage
ALTERNATE CONCEPTS
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